Marketing Management

About the Department

Welcome to the Marketing Department at Libyan International Medical University. Our department was established in 2017 as a part of the Faculty of Business Administration, and we are committed to providing a comprehensive education in marketing. Our goal is to equip students with the necessary skills and knowledge to excel in managing marketing activities across diverse industries.

In our undergraduate degree program in marketing, we offer a solid foundation in both theoretical concepts and practical applications. Students will delve into essential topics such as market research, strategic marketing planning, brand management, advertising, and consumer behavior. We believe in the importance of hands-on learning and real-world application, which is why our program provides valuable opportunities for internships, research projects, and networking experiences. Our dedicated faculty members, who are experienced professionals in the field, bring their diverse teaching and research interests to guide students throughout their educational journey.

Our primary focus is to prepare graduates for success in both the academic and professional realms of marketing. Our programs are designed to equip students with the necessary skills and knowledge to thrive in various sectors, including the private sector, public sector, and non-profit sector. We are committed to providing a well-rounded education that prepares students to overcome the dynamic challenges of the marketing industry.

At the Marketing Department of Libyan International Medical University, we strive to create a supportive and engaging learning environment. Our aim is to empower our students to become confident and competent marketing professionals who can make a positive impact in their chosen careers. We believe that through our comprehensive education, practical experiences, and expert guidance, our graduates will be well-prepared to succeed and contribute to the ever-evolving field of marketing.


Our vision is to establish ourselves as a prominent academic department in the field of marketing, known for producing graduates who are both innovative and socially responsible leaders in managing marketing activities across diverse industries.



Our mission is to deliver a comprehensive marketing education that prioritizes critical thinking, analytical skills, ethical decision-making, and a global perspective. We are dedicated to preparing students for successful careers in marketing across various industries, while also fostering research that advances our understanding of marketing. Our ultimate goal is to contribute to the development and progress of the marketing field as a whole.


Goals & Objectives 

     Our specialization is designed to achieve the following objectives:

    1. Enhancing students’ understanding of theoretical and practical marketing concepts: We aim to deepen students’ knowledge of both the theoretical foundations and practical applications of marketing, providing them with a well-rounded education in the field.
    2. Preparing graduates for effective management of marketing activities across diverse industries: Our goal is to equip graduates with the skills and competencies necessary to excel in managing marketing activities in various industry sectors, enabling them to navigate the challenges and capitalize on the opportunities that arise.
    3. Preparing graduates for advanced studies in marketing: We strive to lay a solid foundation for students who wish to pursue further studies in marketing at the postgraduate level. Our program equips them with the necessary knowledge and skills to pursue higher education and contribute to the advancement of marketing research.
    4. Aligning our academic plan with the demands of the job market: We are committed to staying abreast of the evolving job market trends and requirements. Our curriculum is regularly reviewed and updated to ensure its relevance and alignment with the needs of employers, enhancing our graduates’ employability.
    5. Developing intellectual and professional skills: We aim to foster the intellectual and professional growth of our students, enabling them to become effective leaders in marketing. Our program focuses on honing their strategic thinking, problem-solving abilities, and adaptability to stay updated on the latest developments and emerging trends in the dynamic field of marketing.
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